If you're a small business or a startup (or are thinking of jumping into one), I may have something you'll find incredibly useful – explainer videos. Explainer what? A video explaining something? Yep, that’s exactly what it is my friends. Explainer videos are short online videos used to explain a company's product or service. They can help small businesses, startups, or even individuals in the blogging community sell products, educate consumers, generate conversation -- really they can help you do whatever you want them to. I love a company that doesn't use crafty titles, but just says what it is.
Sounds pretty awesome, right? But don't worry if you’re not technologically savvy. I’m not really either. My videos are incredibly basic. So I'm not suggesting you go out and make your own or anything. You have a lot to do with starting your own business anyway. There's actually a company called, How It Works Media that specializes in creating these types of videos. They make them (and you) look awesome, professional, and fun – the exact way that you want to present yourself to potential customers and clients.
So what are the advantages of using an animated explainer video? Well, there’s actually quite a few. Let’s check a few out shall we?
- Consumers love them. They are fun, quick to digest, and easy to interpret. Read that as: it’s so much easier to get your message across. And in a world where everyone is going so fast, that’s definitely something you want.
- Animated videos can also increase the chance that your business, blog, or product gets picked up in other media. And, well, that's pretty awesome. Because if you get picked up by media, your brand will spread like wild fire.
- They can also help your stuff get noticed over other materials like email, banner ads, and such. Because, let's all be honest, a video is so much more interesting.
- A well-made explainer video can boost conversion rates. And that's probably you're goal.
That all sounds pretty great, doesn’t it? Well, what if I also told you that How It Works Media wants to help you out by offering a special rate? It’s true, they do! For the entire month of September, you can get your hands on a 90 second explainer video for $4000.
Oh, and since this is in fact a post about how videos are helpful in growing your business, don’t just take my written word for it. Check out an example of what they do below.